{"title":"Sarouk Rugs","description":"\u003cdiv style=\"text-align: center; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 1.8; color: #333; max-width: 1000px; margin: 0 auto; padding: 20px;\"\u003e\n    \u003c!-- Hero Section --\u003e\n    \u003cheader style=\"text-align: center; margin-bottom: 50px; border-bottom: 2px solid #eee; padding-bottom: 40px;\"\u003e\n        \u003cspan style=\"text-transform: uppercase; letter-spacing: 4px; font-size: 16px; color: #8b0000; font-weight: bold; display: block; margin-bottom: 20px;\"\u003eThe Aristocrat of Persian Weaves\u003c\/span\u003e\n        \u003ch1 style=\"font-size: 32px; font-weight: 300; line-height: 1.2; margin-bottom: 25px; text-transform: uppercase; letter-spacing: 2px; color: #000;\"\u003eSarouk Rugs: The Legacy of Arak \u0026amp; American Classics\u003c\/h1\u003e\n        \u003cp style=\"font-style: italic; color: #555; font-size: 22px; max-width: 850px; margin: 0 auto; line-height: 1.5;\"\u003e\n            \"A synthesis of robust highland wool and floral elegance—Sarouk carpets represent the golden era of Persian export artistry.\"\n        \u003c\/p\u003e\n    \u003c\/header\u003e\n\n    \u003c!-- Heritage \u0026 Regional Section --\u003e\n    \u003csection style=\"margin-bottom: 50px; text-align: left;\"\u003e\n        \u003ch2 style=\"font-size: 24px; font-weight: 400; text-transform: uppercase; border-left: 5px solid #8b0000; padding-left: 20px; margin-bottom: 30px; color: #000;\"\u003eThe Arak Weaving District: From Sultanabad to Sarough\u003c\/h2\u003e\n        \u003cp style=\"font-size: 19px; margin-bottom: 25px; line-height: 1.8;\"\u003e\n            The name \u003cstrong\u003eSarouk\u003c\/strong\u003e (also known as \u003cstrong\u003eSaruk, Sarough, Sarok\u003c\/strong\u003e, or \u003cstrong\u003eSarogh\u003c\/strong\u003e) is synonymous with some of the most durable and prestigious carpets in the world. Originating from the \u003cstrong\u003eArak\u003c\/strong\u003e province (formerly \u003cstrong\u003eSultanabad\u003c\/strong\u003e), this weaving district encompasses legendary centers such as \u003cstrong\u003eMohajeran\u003c\/strong\u003e, \u003cstrong\u003eGhiasabad\u003c\/strong\u003e, \u003cstrong\u003eJozan\u003c\/strong\u003e, \u003cstrong\u003eMalayer\u003c\/strong\u003e, \u003cstrong\u003eMahal\u003c\/strong\u003e, \u003cstrong\u003eWiss\u003c\/strong\u003e, and \u003cstrong\u003eLilihan\u003c\/strong\u003e. \n        \u003c\/p\u003e\n        \u003cp style=\"font-size: 19px; margin-bottom: 25px; line-height: 1.8;\"\u003e\n            Each sub-region offers a distinct aesthetic: from the sought-after antique \u003cstrong\u003eMahal\u003c\/strong\u003e and \u003cstrong\u003eMalayer\u003c\/strong\u003e rugs (knotted between 1880 and 1930) to the extremely fine \u003cstrong\u003eGhiasabad\u003c\/strong\u003e masterpieces. Detailed technical data on these specific provenances can be found in the \u003ca href=\"https:\/\/www.jozan.net\" target=\"_blank\" rel=\"noopener\" style=\"color: #8b0000; text-decoration: underline;\"\u003eJozan Carpet Encyclopedia\u003c\/a\u003e. The architectural importance of these designs is recognized by global institutions like the \u003ca href=\"https:\/\/www.metmuseum.org\" target=\"_blank\" rel=\"noopener\" style=\"color: #8b0000; text-decoration: underline;\"\u003eMetropolitan Museum of Art\u003c\/a\u003e and the \u003ca href=\"https:\/\/collections.vam.ac.uk\" target=\"_blank\" rel=\"noopener\" style=\"color: #8b0000; text-decoration: underline;\"\u003eVictoria and Albert Museum (V\u0026amp;A)\u003c\/a\u003e.\n        \u003c\/p\u003e\n    \u003c\/section\u003e\n\n    \u003c!-- The American Sarouk History --\u003e\n    \u003csection style=\"margin-bottom: 50px; background: #fdfaf7; padding: 40px; border-radius: 4px; text-align: left; border: 1px solid #f0e6d2;\"\u003e\n        \u003ch2 style=\"font-size: 24px; font-weight: 400; text-transform: uppercase; margin-bottom: 25px; color: #000;\"\u003eThe Era of the \"American Sarouk\"\u003c\/h2\u003e\n        \u003cp style=\"font-size: 19px; margin-bottom: 20px; line-height: 1.8;\"\u003e\n            A fascinating chapter in Persian textile history is the \u003cstrong\u003e\"American Sarouk\"\u003c\/strong\u003e (1900–1940). These carpets were custom-knotted for the luxury US market, featuring a characteristic detached floral spray pattern (no central medallion). Predominantly using rich tones of \u003cstrong\u003erust, deep red, indigo blue, and beige\u003c\/strong\u003e, they often featured a thick, plush pile and high-quality highland wool.\n        \u003c\/p\u003e\n        \u003cp style=\"font-size: 19px; margin-top: 20px; line-height: 1.8;\"\u003e\n            Since the 1970s, many of these masterpieces have been re-imported to Europe, where they are celebrated as \u003cstrong\u003ere-imports\u003c\/strong\u003e for their unique vintage patina and exceptional durability.\n        \u003c\/p\u003e\n    \u003c\/section\u003e\n\n    \u003c!-- Technical Specifications --\u003e\n    \u003csection style=\"margin-bottom: 50px; text-align: left;\"\u003e\n        \u003ch2 style=\"font-size: 24px; font-weight: 400; text-transform: uppercase; border-left: 5px solid #8b0000; padding-left: 20px; margin-bottom: 30px; color: #000;\"\u003eStructural Integrity \u0026amp; Quality\u003c\/h2\u003e\n        \u003cul style=\"list-style: none; padding: 0; margin-top: 30px; font-size: 19px; line-height: 2.0;\"\u003e\n            \u003cli style=\"margin-bottom: 15px; display: block;\"\u003e\n\u003cspan style=\"color: #8b0000; font-weight: bold; margin-right: 10px;\"\u003e•\u003c\/span\u003e \u003cstrong\u003eMaterials:\u003c\/strong\u003e Resilient highland wool on a cotton foundation, typically featuring the \u003cstrong\u003eblue weft thread\u003c\/strong\u003e in antique pieces.\u003c\/li\u003e\n            \u003cli style=\"margin-bottom: 15px; display: block;\"\u003e\n\u003cspan style=\"color: #8b0000; font-weight: bold; margin-right: 10px;\"\u003e•\u003c\/span\u003e \u003cstrong\u003eKnot Density:\u003c\/strong\u003e Ranging from approx. 90,000 knots\/m² (coarse Mahal) to 640,000+ knots\/m² (high-grade Ghiasabad).\u003c\/li\u003e\n            \u003cli style=\"margin-bottom: 15px; display: block;\"\u003e\n\u003cspan style=\"color: #8b0000; font-weight: bold; margin-right: 10px;\"\u003e•\u003c\/span\u003e \u003cstrong\u003eWeaving Technique:\u003c\/strong\u003e Primarily the Persian (asymmetrical) knot, known for allowing intricate floral detail.\u003c\/li\u003e\n        \u003c\/ul\u003e\n    \u003c\/section\u003e\n\n    \u003c!-- Trust \u0026 Sustainability --\u003e\n    \u003csection style=\"margin-bottom: 50px; text-align: left;\"\u003e\n        \u003ch2 style=\"font-size: 24px; font-weight: 400; text-transform: uppercase; border-left: 5px solid #8b0000; padding-left: 20px; margin-bottom: 30px; color: #000;\"\u003eWhy Invest in a Sarouk from the Djoharian Collection?\u003c\/h2\u003e\n        \u003cp style=\"font-size: 19px; margin-bottom: 25px; line-height: 1.8;\"\u003e\n            At the Djoharian Collection, we specialize in sourcing authentic \u003cstrong\u003eSarouk carpets\u003c\/strong\u003e with verified provenance. Every piece undergoes professional organic cleaning and restoration. As a partner of \u003ca href=\"https:\/\/label-step.org\" rel=\"noopener\" target=\"_blank\" style=\"color: #8b0000; text-decoration: underline; font-weight: bold;\"\u003eLabel STEP Fair Trade Carpets\u003c\/a\u003e, we ensure that these treasures are traded ethically, preserving the heritage of the Arak weaving district for future generations.\n        \u003c\/p\u003e\n    \u003c\/section\u003e\n\n    \u003c!-- Footer --\u003e\n    \u003cfooter style=\"margin-top: 60px; text-align: center; border-top: 2px solid #eee; padding-top: 40px;\"\u003e\n        \u003cp style=\"font-size: 15px; text-transform: uppercase; letter-spacing: 3px; color: #8b0000; font-weight: bold;\"\u003e\n            Arak District Provenance | American Sarouk Classics | Ethical Global Shipping\n        \u003c\/p\u003e\n    \u003c\/footer\u003e\n\u003c\/div\u003e\n","products":[{"product_id":"vintage-rug-worn-to-perfection-6-x-4-ft","title":"Malayer Vintage Tæppe 183 x 122 cm – Slidt til Perfektion 15373","description":"Vintage Malayer persisk tæppe – 183 x 122 cm, håndknyttet uld. Distressed tribalt design, shabby chic æstetik, slidt til perfektion. Giver et industrielt eller boho-præget rum netop den ro og det nærvær, man søger.","brand":"The Rug Merchant","offers":[{"title":"Default Title","offer_id":31871513591941,"sku":"15373","price":349.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/products\/15373-antique-rug-6-x-4-ft-000.jpg?v=1613552112"},{"product_id":"palatial-mahal-persian-area-rug-oversized-semi-antique-carpet-18-x-13-ft-15053-13x18","title":"Palatial Mahal Orientalsk Tæppe 550 x 396 cm Semi-antikt 15053","description":"Oversized antikt Mahal Sarouk persisk tæppe – 550 x 396 cm, håndknyttet uld. Palatiale størrelser til store rum, floralt medaljondesign, dæmpet rose og elfenben. Skabt til herremandsgårde, store villaer og repræsentationsrum med karakter.","brand":"The Rug Merchant","offers":[{"title":"Default Title","offer_id":31878235619461,"sku":"15053","price":7450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/versized-mahal-sarouk-oriental-rug-15053-copper-blue.jpg?v=1772636574"},{"product_id":"14970-mohajeran-sarouk-antique-rug","title":"Palatial Sarouk Mohajeran Antikt Tæppe 510 x 365 cm Blå Beige 14970","description":"Antikt Mohajeran Sarouk persisk tæppe – 510 x 365 cm, håndknyttet uld ca. 1920. Sjældent indigo og rose palaiststæppe. Museumsværdigt størrelses-antikt persisk tæppe til herremandsgårde, store villaer og repræsentationsrum.","brand":"The Rug Merchant","offers":[{"title":"Default Title","offer_id":33234425479301,"sku":"14970","price":16500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/products\/14970-sarouk-antique-carpet-01.jpg?v=1587637776"},{"product_id":"sarouk-antique-rug-7-x-3-ft-hand-knotted-runner-for-sale","title":"Orientalsk Sarouk Antikt Løbbertæppe 205 x 88 cm Håndknyttet 15455","description":"Antikt Sarouk persisk løbbertæppe – 205 x 88 cm, håndknyttet uld. Amerikansk Sarouk floralt design, dybt rødt. Et elegant løbbertæppe til gangen eller entre – det lille, der gør hele forskellen i hjemmet.","brand":"The Rug Merchant","offers":[{"title":"Default Title","offer_id":34202619576453,"sku":"15455","price":790.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/products\/image_4510d51d-9a23-4b17-9b63-2e9e4c2a51f7.jpg?v=1589973072"},{"product_id":"sarouk-antique-rug-12x-9-ft-mohajeran-14433","title":"Sarouk Mohajeran Rumstørrelse Antikt Tæppe 366 x 274 cm 14433","description":"Antikt amerikansk Mohajeran Sarouk tæppe – 366 x 274 cm, håndknyttet uld. Ca. 1920, dybt rødt floralt design. Samlerværdigt antikt persisk rumstørrelses tæppe til den store villa eller herremandsgård.","brand":"The Rug Merchant","offers":[{"title":"Default Title","offer_id":41000610136231,"sku":"14433","price":3850.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/products\/14433-sarouk-antique-rug-000.jpg?v=1629370196"},{"product_id":"28-x-14-ft-rug-blue-grey-beige-hand-knotted-farahan","title":"Palatial Farahan Tæppe 853 x 427 cm Blå Grå Beige Håndknyttet 15819","description":"Palatial Farahan håndknyttet uldtæppe – 853 x 427 cm, blåt, gråt og beige. Ekstra-stort oversized tæppe, håndspundet Ghazni-uld. Skabt til slotte, hoteller, store herremandsgårde og palatiale repræsentationsrum.","brand":"The Rug Merchant","offers":[{"title":"Default Title","offer_id":41636481466535,"sku":"15819","price":35000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/products\/15819-oversized-rug-00.jpg?v=1635421565"},{"product_id":"antique-mahal-design-rug-8x10-beige-sage-13860","title":"Ziegler Mahal Tæppe Antikt Design 295 x 245 cm Beige Salvie 13860","description":"Ziegler Mahal håndknyttet tæppe – 295 x 245 cm, 100% håndspundet højlandsuld med plantefarver. Beige, salviegrønt og orange. Antikt Sultanabad-design, ny produktion. Til stuen i villaen, loftet eller landhuset.","brand":"The Rug Merchant","offers":[{"title":"Default Title","offer_id":51440870654219,"sku":"13860","price":3550.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/13860_Tapis_Ziegler_Mahal_a_motif_persan_antique_250x300_beige_sauge_Teppich_Rug_02.jpg?v=1747664766"},{"product_id":"extra-large-rug-ziegler-18-x-13-ft-mahal-carpet","title":"Palatial Mahal Tæppe Ekstra Stort 550 x 396 cm Håndknyttet 16128","description":"Oversized Mahal palaisttæppe – 550 x 396 cm, håndknyttet uld i Farahan og Sultanabad-stil. Til herregårde og store villaer.","brand":"The Rug Merchant","offers":[{"title":"Default Title","offer_id":51996959899915,"sku":"16128","price":12990.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/16128-18x13ft-rug-ziegler-00.jpg?v=1753695188"},{"product_id":"sarouk-antique-rug-12-x-6-ft-365-x-186-cm-13710-1920s","title":"Sarouk Antikt Tæppe 365 x 186 cm 1920'erne 13710","description":"Antikt Sarouk persisk tæppe – 365 x 186 cm, ca. 1920. Klassisk floralt design. Rumstørrelses antikt tæppe til villa.","brand":"The Rug Merchant","offers":[{"title":"Default Title","offer_id":52683651907851,"sku":"14870","price":3588.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/13710-sarouk-antique-rug-djoharian-14.jpg?v=1763034373"},{"product_id":"sarouk-blue-antique-rug-6-5-x-4-1-ft-198-x-125-cm-14018","title":"Sarouk Blå Antikt Tæppe 198 x 125 cm 1920'erne 14018","description":"Antikt Sarouk persisk tæppe – 198 x 125 cm, ca. 1920. Sjældent blåt felt. Samlerværdigt.","brand":"The Rug Merchant","offers":[{"title":"Default Title","offer_id":52813118243083,"sku":"14018","price":1995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/14018-sarouk-antique-rug-02.jpg?v=1767965145"},{"product_id":"sarouk-rug-sherkat-farsh-5-x-4x-ft-wool","title":"Ghiasabad Saruk Tæppe 155 x 112 cm Sherkat Farsh 11198","description":"Fint Ghiasabad Saruk tæppe – 155 x 112 cm, sjældent gråt felt med silkelignende uld. Eksklusivt persisk samlerværk.","brand":"The Rug Merchant","offers":[{"title":"Default Title","offer_id":52999713784075,"sku":null,"price":990.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/11198-ghiasabad-sarouk-persian-rug-00.jpg?v=1774604997"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/collections\/15037-sarouk-00_0.jpg?v=1588541034","url":"https:\/\/the-rug-merchant.com\/da-dk\/collections\/sarouk-vintage-and-antique-rugs.oembed","provider":"The Rug Merchant","version":"1.0","type":"link"}