{"product_id":"beni-ourain-lion-design-rug-4x6-185x125-15776","title":"Beni Ourain Lion Design Rug 6 × 4 ft (185 × 125 cm) Ivory Charcoal | 15776","description":"\u003cdiv style=\"max-width:800px;margin:0 auto;padding:25px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#222;line-height:1.6;\"\u003e\n\u003cdiv style=\"text-align:center;padding:30px 0 25px;border-bottom:1px solid #e5e5e5;margin-bottom:30px;\"\u003e\n\u003cdiv style=\"font-size:0.75rem;letter-spacing:3px;color:#8b0000;text-transform:uppercase;margin-bottom:12px;\"\u003eMoroccan Berber · Beni Ourain · Lion Design\u003c\/div\u003e\n\u003ch1 style=\"font-size:1.6rem;font-weight:300;text-transform:uppercase;letter-spacing:2px;margin:0 0 15px;\"\u003eBeni Ourain Lion Design Rug\u003cbr\u003e185 × 125 cm · Ivory \u0026amp; Charcoal\u003c\/h1\u003e\n\u003cp style=\"font-style:italic;color:#555;margin:0;\"\u003eA Beni Ourain Berber rug with a stylised lion at its centre — hand-knotted in cream highland wool, in the unmistakable Middle Atlas vocabulary of charcoal lines on an ivory ground.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eProvenance and Berber Heritage\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eBeni Ourain\u003c\/strong\u003e are a confederation of Berber tribes who have lived for centuries in the Middle Atlas mountains of northern Morocco. Their hand-knotted rugs are one of the most internationally recognised design families in the Moroccan canon — unmistakable for their cream highland wool grounds and charcoal-line geometric motifs. Originally woven as functional blankets for the cold mountain winters, Beni Ourain rugs became icons of mid-20th-century design, the natural counterpoint to clean modernist architecture.\u003c\/p\u003e\n\u003cp\u003eThis piece was hand-knotted by Beni Ourain weavers in the \u003cstrong\u003eMiddle Atlas mountains of Morocco\u003c\/strong\u003e, from undyed cream highland wool on a cotton foundation. The composition departs from the classical Beni Ourain lozenge vocabulary by placing a stylised \u003cstrong\u003elion\u003c\/strong\u003e at the centre of the field — a figural element drawn in the same charcoal lines as the surrounding border. The lion is a rare and personal touch from the weaver, turning the rug from pure abstract geometry into a quietly figurative composition.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eColour and Composition\u003c\/h2\u003e\n\u003cp\u003eThe palette is the classical Beni Ourain idiom: a \u003cstrong\u003ecream ivory ground\u003c\/strong\u003e with the drawing in \u003cstrong\u003echarcoal-brown\u003c\/strong\u003e, in the natural undyed colours of the highland wool. At the centre stands the \u003cstrong\u003estylised lion\u003c\/strong\u003e — upright tail, striped body, blocky maned head — outlined in the same hand. The field is framed by a \u003cstrong\u003edouble charcoal-line border\u003c\/strong\u003e filled with small scattered tribal devices (arrow, sprig and dot motifs). Knotted wool fringes finish both ends. Minimal, graphic and two-tone, it rewards both quick reading and close looking.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003ePresence in the Room\u003c\/h2\u003e\n\u003cp\u003eAt \u003cstrong\u003e185 × 125 cm (2.3 m²)\u003c\/strong\u003e this is a focused small-to-medium format. Three contexts in which it reaches its full effect:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModern living room:\u003c\/strong\u003e The cream-and-charcoal palette is the textbook pairing with mid-century furniture, raw oak and Scandinavian-modern interiors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChildren's room or family space:\u003c\/strong\u003e The lion gives the rug a quietly playful character that works particularly well in rooms shared with children.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBedroom or reading nook:\u003c\/strong\u003e The thick highland wool gives a warm, tactile foundation, and the figural composition rewards close looking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:15px 0;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;width:35%;color:#666;\"\u003eSize\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e185 × 125 cm (6 × 4 ft) · 2.3 m²\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eProvenance\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eBeni Ourain, Berber tribes of the Middle Atlas, Morocco\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDesign\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eStylised lion on classical Beni Ourain ground, double-line border\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eTechnique\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHand-knotted Berber technique, shaggy pile\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003ePile material\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e100% undyed highland wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eFoundation\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eCotton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eColours\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eCream ivory ground, charcoal-brown motifs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eAge\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eNew\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eUnderfloor heating\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eSuitable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eResponsible Origin · Label STEP\u003c\/h2\u003e\n\u003cp\u003eDjoharian is a certified partner of \u003ca href=\"https:\/\/label-step.org\/dealers\/djoharian-teppiche\/\" target=\"_blank\" rel=\"noopener\"\u003eLabel STEP\u003c\/a\u003e, the international fair-trade organisation for hand-knotted rugs. STEP audits production conditions on the ground — wages, working environment, no child labour — and tracks pieces from loom to dealer.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eDjoharian — Since 1967\u003c\/h2\u003e\n\u003cp\u003eOur family business was founded in 1967, with roots in the Grand Carpet Bazaar of Tehran — five decades of trade and connoisseurship behind every piece we offer.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eService\u003c\/h2\u003e\n\u003cp\u003eEvery piece is expertly inspected in our atelier in Lohr am Main, professionally washed and shipped with a certificate of authenticity. Secure and fast worldwide shipping, fully insured, with personal consultation in our showroom or by video call.\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;border-top:1px solid #e5e5e5;margin-top:40px;padding-top:25px;\"\u003e\u003cdiv style=\"color:#8b0000;font-size:0.8rem;letter-spacing:2px;text-transform:uppercase;\"\u003eSince 1967  |  Grand Carpet Bazaar Tehran  |  Label STEP Certified  |  Worldwide Shipping\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Djoharian Collection","offers":[{"title":"Default Title","offer_id":42415052095655,"sku":"15776","price":495.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/15776-lion-rug-morocco-000.jpg?v=1728894260","url":"https:\/\/the-rug-merchant.com\/en-cy\/products\/beni-ourain-lion-design-rug-4x6-185x125-15776","provider":"Djoharian","version":"1.0","type":"link"}