{"product_id":"vintage-heriz-serapi-rug-7x10-213x305-09522","title":"Vintage Gouchan Heriz Design Rug 6.7 × 9.7 ft (297 × 203 cm) Brick Red Navy Ivory | 09522","description":"\u003cdiv style=\"max-width:800px;margin:0 auto;padding:25px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#222;line-height:1.6;\"\u003e\n\n\u003cdiv style=\"text-align:center;padding:30px 0 25px;border-bottom:1px solid #e5e5e5;margin-bottom:30px;\"\u003e\n  \u003cdiv style=\"font-size:0.75rem;letter-spacing:3px;color:#8b0000;text-transform:uppercase;margin-bottom:12px;\"\u003eThe Djoharian Collection · Vintage Gouchan · Heriz Design\u003c\/div\u003e\n  \u003ch1 style=\"font-size:1.6rem;font-weight:300;text-transform:uppercase;letter-spacing:2px;margin:0 0 15px;\"\u003eVintage Gouchan Rug · Heriz Design\u003cbr\u003e297 × 203 cm · Brick Red, Navy \u0026amp; Ivory\u003c\/h1\u003e\n  \u003cp style=\"font-style:italic;color:#555;margin:0;\"\u003eA finely knotted Gouchan from eastern Persia — the Heriz medallion design rendered in vegetable-dyed wool, with the supple, cloth-like handle of the best Khorasan weaving.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eProvenance and Knotting Tradition\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eGouchan\u003c\/strong\u003e (Quchan) lies in the Khorasan region of northeastern Persia, a weaving area known for finely knotted, supple rugs. This piece takes the classical \u003cstrong\u003eHeriz medallion design\u003c\/strong\u003e — a stepped central medallion with corner spandrels on an open field — but renders it at a much finer knot count than the geometric village Heriz of the northwest. The result is a rug with crisp, detailed drawing and a notably \u003cstrong\u003ecloth-like, supple handle\u003c\/strong\u003e — the mark of fine Khorasan wool worked at a high knot density.\u003c\/p\u003e\n\u003cp\u003eIt was hand-knotted in Gouchan in the \u003cstrong\u003e1970s–80s\u003c\/strong\u003e from \u003cstrong\u003e100% wool on a wool foundation\u003c\/strong\u003e, coloured with \u003cstrong\u003enatural, vegetable-based dyes\u003c\/strong\u003e. The wool-on-wool construction and the natural dyes give the piece its warm, harmonious register and the suppleness that distinguishes a genuine fine Khorasan rug.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eColour and Composition\u003c\/h2\u003e\n\u003cp\u003eA warm \u003cstrong\u003ebrick-red field\u003c\/strong\u003e carries the fine Heriz drawing — branching floral vinework around a stepped central medallion in \u003cstrong\u003enavy, ivory and light blue\u003c\/strong\u003e with green and rose floral interior. Ivory corner spandrels frame the field with floral sprays, and a \u003cstrong\u003edeep navy main border\u003c\/strong\u003e carries palmettes and flowering vines. The whole is drawn in clear vegetable-dyed naturals — green, rose-pink, light blue, gold and bordeaux on the brick-red and navy grounds. Ivory wool fringes finish the ends.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003ePresence in the Room\u003c\/h2\u003e\n\u003cp\u003eAt \u003cstrong\u003e297 × 203 cm (6.0 m²)\u003c\/strong\u003e this is a generous room-size piece. Three contexts in which the Gouchan reaches its full effect:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLiving room anchor:\u003c\/strong\u003e Under a full seating arrangement, the medallion grounds the space and the brick-red and navy palette warms the room without competing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDining room:\u003c\/strong\u003e Beneath a six-to-eight-seat table, the supple yet durable wool surface withstands chair traffic, and the fine composition holds its own under overhead lighting.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLibrary or study:\u003c\/strong\u003e The classical Heriz geometry pairs well with bookshelves, leather and dark wood — a foundation textile for traditional and contemporary interiors alike.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:15px 0;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;width:35%;color:#666;\"\u003eProvenance\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eGouchan (Quchan), Khorasan, eastern Persia\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDesign\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHeriz medallion design with corner spandrels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eWeave\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHand-knotted, fine knot density\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eMaterial (pile)\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e100% wool, vegetable-dyed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eMaterial (foundation)\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e100% wool warp and weft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eHandle\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eSupple, cloth-like\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDimensions\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e297 × 203 cm (approx. 6.7 × 9.7 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eArea\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e6.0 m² (large room size)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDyes\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eNatural, vegetable-based\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eEra\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eVintage, 1970s–80s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eColours\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eBrick red, navy, ivory, green, rose, light blue, gold, bordeaux\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eCondition\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eVery good vintage condition, professionally inspected and washed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eUnderfloor heating\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eSuitable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eReference\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e#09522\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eResponsible Sourcing · Label STEP\u003c\/h2\u003e\n\u003cp\u003eDjoharian is a \u003cstrong\u003eLabel STEP certified dealer\u003c\/strong\u003e for fair-trade knotted rugs — a commitment to dignified working conditions and against child labour in rug production. \u003ca href=\"https:\/\/label-step.org\/dealers\/djoharian-teppiche\/\" target=\"_blank\" rel=\"noopener\"\u003eVisit the Label STEP entry for Djoharian Teppiche →\u003c\/a\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eDjoharian — Since 1967\u003c\/h2\u003e\n\u003cp\u003eWith roots in the Grand Carpet Bazaar of Tehran and more than five decades of experience in the international rug trade, Djoharian has specialised in antique, designer and collector rugs since \u003cstrong\u003e1967\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eService and Delivery\u003c\/h2\u003e\n\u003cp\u003eEvery piece in the Djoharian Collection is expertly inspected in our atelier in Lohr am Main, professionally washed and shipped with a \u003cstrong\u003ecertificate of authenticity\u003c\/strong\u003e. We offer secure and fast worldwide shipping, fully insured, and personal consultation in our showroom or by video call.\u003c\/p\u003e\n\n\u003cdiv style=\"text-align:center;border-top:1px solid #e5e5e5;margin-top:40px;padding-top:25px;\"\u003e\n  \u003cdiv style=\"color:#8b0000;font-size:0.8rem;letter-spacing:2px;text-transform:uppercase;\"\u003eSince 1967  |  Grand Carpet Bazaar Tehran  |  Label STEP Certified\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Djoharian Collection","offers":[{"title":"Default Title","offer_id":33879539908741,"sku":"09522","price":1495.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/products\/09522-Serapi-Rug-000.jpg?v=1587986241","url":"https:\/\/the-rug-merchant.com\/en-es\/products\/vintage-heriz-serapi-rug-7x10-213x305-09522","provider":"Djoharian","version":"1.0","type":"link"}