{"product_id":"antique-heriz-rug-8x12-365x251-16433","title":"Antique Heriz Rug 8 × 12 ft (365 × 251 cm) Brick-Red | 16433","description":"\u003cdiv style=\"max-width:800px;margin:0 auto;padding:25px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#222;line-height:1.6;\"\u003e\n\n\u003cdiv style=\"text-align:center;padding:30px 0 25px;border-bottom:1px solid #e5e5e5;margin-bottom:30px;\"\u003e\n  \u003cdiv style=\"font-size:0.75rem;letter-spacing:3px;color:#8b0000;text-transform:uppercase;margin-bottom:12px;\"\u003eAntique Heriz · North-West Persia\u003c\/div\u003e\n  \u003ch1 style=\"font-size:1.6rem;font-weight:300;text-transform:uppercase;letter-spacing:2px;margin:0 0 15px;\"\u003eAntique Heriz Rug\u003cbr\u003e365 × 251 cm · Brick-Red Field, Indigo Medallion\u003c\/h1\u003e\n  \u003cp style=\"font-style:italic;color:#555;margin:0;\"\u003eAn antique Heriz from north-west Persia, circa 1940s, with the bold angular medallion and brick-red field that made the type a benchmark of village weaving.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eThe Heriz Weaving Tradition\u003c\/h2\u003e\n\u003cp\u003eThe town of \u003cstrong\u003eHeriz\u003c\/strong\u003e lies in north-west Persia, between the historic centres of \u003cstrong\u003eTabriz\u003c\/strong\u003e and \u003cstrong\u003eArdabil\u003c\/strong\u003e, in a region long famous for robust, boldly drawn carpets. Heriz rugs are defined by a \u003cstrong\u003elarge, angular medallion\u003c\/strong\u003e, generous corner spandrels and a powerful, geometric vocabulary of stylised vinework and palmettes — a graphic strength shared with the weaving traditions of the nearby Caucasus. Knotted in the exceptionally durable highland wool of the region, a good Heriz is built to last generations.\u003c\/p\u003e\n\u003cp\u003eThis is a genuine \u003cstrong\u003eantique piece, circa 1940s\u003c\/strong\u003e, hand-knotted in wool on a cotton foundation. The wool has aged into a deep, lustrous patina, and the rug has come through the decades in \u003cstrong\u003eexcellent condition\u003c\/strong\u003e — freshly washed, with edges and fringes intact and original.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eDesign and Colour\u003c\/h2\u003e\n\u003cp\u003eA large \u003cstrong\u003estepped, angular medallion\u003c\/strong\u003e with pendants sits at the centre of a deep \u003cstrong\u003ebrick-red field\u003c\/strong\u003e, framed by \u003cstrong\u003enavy-indigo corner spandrels\u003c\/strong\u003e and a broad \u003cstrong\u003eindigo main border\u003c\/strong\u003e of large palmettes. The drawing is the classic Heriz repertoire — bold, architectural, unmistakably geometric. The palette is rich and saturated: brick-red and indigo carrying ivory, rose and old-pink, soft green, gold and pale blue. These are deep, natural dye colours with the luminous quality that only good highland wool and decades of gentle age produce.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eA Collector's Investment\u003c\/h2\u003e\n\u003cp\u003eAntique Heriz carpets are among the most sought-after of all Persian village weavings, prized for their durability, their bold design and their enduring value. A genuine antique example in excellent condition, such as this one, is both a piece to live with and a \u003cstrong\u003elasting investment\u003c\/strong\u003e — the kind of carpet that holds and builds its value over time, and is handed on between generations.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003ePresence in the Room\u003c\/h2\u003e\n\u003cp\u003eAt \u003cstrong\u003e365 × 251 cm (9.2 m²)\u003c\/strong\u003e this is a large room-size carpet. Three settings in which it works particularly well:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGrand living room:\u003c\/strong\u003e Anchoring a full seating group, the brick-red field and bold medallion give a room warmth and structure at once.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormal dining room:\u003c\/strong\u003e Generous enough for a large table with chairs pulled back; the durable wool and dense pattern take daily use in their stride.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStately interior or study:\u003c\/strong\u003e The geometric Heriz drawing is equally at home with traditional furniture and with modern, architectural rooms.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:15px 0;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;width:35%;color:#666;\"\u003eSize\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e365 × 251 cm (8 × 12 ft) · 9.2 m²\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eOrigin\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHeriz, north-west Persia (Iran)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003ePile material\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e100 % wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eFoundation\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e100 % cotton warp and weft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eTechnique\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHand-knotted\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDesign\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eAngular Heriz medallion with corner spandrels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eColours\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eBrick-red and indigo, with ivory, rose, green and gold\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eAge\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eAntique, circa 1940s, excellent condition\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eUnderfloor heating\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eSuitable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eReference\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e#16433\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eResponsible Origin · Label STEP\u003c\/h2\u003e\n\u003cp\u003eDjoharian is a certified partner of \u003ca href=\"https:\/\/label-step.org\/dealers\/djoharian-teppiche\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#8b0000;\"\u003eLabel STEP\u003c\/a\u003e, the international fair-trade organisation for hand-knotted rugs. STEP audits production conditions on the ground — wages, working environment, no child labour — and tracks pieces from loom to dealer.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eDjoharian — Since 1967\u003c\/h2\u003e\n\u003cp\u003eOur family business was founded in 1967, with roots in the Grand Carpet Bazaar of Tehran. Five decades of trade and connoisseurship inform every piece we offer. As a verified seller on 1stDibs since 2013 (rated 5.0\/5), our rugs have been featured in productions including the film \u003cem\u003eSpencer\u003c\/em\u003e (2021). Each piece is presented with the documentation a serious collector expects.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eService\u003c\/h2\u003e\n\u003cp\u003eSecure and fast worldwide shipping, fully insured. Each piece is professionally packed and documented. We are available for any questions on placement, care, or comparable pieces.\u003c\/p\u003e\n\n\u003cdiv style=\"text-align:center;border-top:1px solid #e5e5e5;margin-top:40px;padding-top:25px;\"\u003e\n  \u003cdiv style=\"color:#8b0000;font-size:0.8rem;letter-spacing:2px;text-transform:uppercase;\"\u003eSince 1967  |  1stDibs Recognized Dealer  |  Label STEP Certified\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Djoharian Collection","offers":[{"title":"Default Title","offer_id":45113082970379,"sku":"16433","price":5834.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/antique-heriz-serapi-rug-8x12ft-living-room-azerbaijan-16433.jpg?v=1772194208","url":"https:\/\/the-rug-merchant.com\/en-gb\/products\/antique-heriz-rug-8x12-365x251-16433","provider":"Djoharian","version":"1.0","type":"link"}