{"product_id":"beni-ourain-mrirt-berber-rug-9x12-multicolor-16173","title":"Beni Ourain Mrirt Berber Rug 9 × 12 ft (360 × 280 cm) Multicolor | 16173","description":"\u003cdiv style=\"max-width:800px;margin:0 auto;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#222;line-height:1.65;\"\u003e\n\n\u003cdiv style=\"text-align:center;padding:2rem 0 1.5rem;border-bottom:1px solid #e8e8e8;margin-bottom:2rem;\"\u003e\n  \u003cdiv style=\"font-size:0.75rem;letter-spacing:3px;text-transform:uppercase;color:#8b0000;margin-bottom:1rem;\"\u003eDjoharian Design · Beni Ourain Mrirt · Multicolor\u003c\/div\u003e\n  \u003ch1 style=\"font-size:1.6rem;font-weight:300;text-transform:uppercase;letter-spacing:1px;margin:0 0 1rem;color:#222;\"\u003eBeni Ourain Mrirt Berber Rug — Hand-Knotted Multicolor 9 × 12 ft\u003c\/h1\u003e\n  \u003cp style=\"font-style:italic;color:#555;font-size:1rem;max-width:600px;margin:0 auto;\"\u003eHand-knotted in the Mrirt region of the Middle Atlas — the premium Beni Ourain quality, in a free abstract composition of cream, brick red, sky blue, brown and a deep aubergine field.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size:1.15rem;font-weight:500;text-transform:uppercase;letter-spacing:2px;color:#8b0000;border-bottom:1px solid #e8e8e8;padding-bottom:0.5rem;margin-top:2rem;\"\u003eThe Mrirt Premium Line\u003c\/h2\u003e\n\u003cp\u003eWithin the Beni Ourain family of seventeen Berber tribes in the Middle Atlas mountains of Morocco, \u003cstrong\u003eMrirt\u003c\/strong\u003e is recognised as the premium quality — a designation that refers both to the village of Mrirt in the Khenifra province and to a specific tradition of finer knotting and exceptionally soft highland wool. Mrirt pieces are distinguished from regular Beni Ourain work by a finer knot density, more disciplined drawing, and a surface that combines the characteristic Beni Ourain pile with a noticeably softer, more luxurious hand.\u003c\/p\u003e\n\u003cp\u003eThis piece belongs to the \u003cstrong\u003eDjoharian Design Mrirt line\u003c\/strong\u003e — a contemporary Mrirt production developed for interiors that want the premium Mrirt hand and the Berber material tradition, but in a freely composed, artist's register rather than the classical cream-and-charcoal idiom. The composition abandons the strict lozenge grid entirely in favour of an abstract field of irregular colour blocks and broken striations — closer to a modern painting than a repeating motif.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.15rem;font-weight:500;text-transform:uppercase;letter-spacing:2px;color:#8b0000;border-bottom:1px solid #e8e8e8;padding-bottom:0.5rem;margin-top:2rem;\"\u003eColour and Composition\u003c\/h2\u003e\n\u003cp\u003eA \u003cstrong\u003esoft cream ground\u003c\/strong\u003e carries irregular blocks and bands of \u003cstrong\u003ebrick red and terracotta, sky blue, warm brown and ochre, and mustard yellow\u003c\/strong\u003e, anchored at the lower left by a striking \u003cstrong\u003edeep aubergine field\u003c\/strong\u003e. The colours sit in loose, asymmetric zones with drawn striations running through them — a free, patchwork-like composition in the contemporary Moroccan artist idiom (in the spirit of Azilal and Boujad colour work) rather than the strict geometric Berber grid. The result is a vivid, individual piece where no two areas repeat, carried by the depth and softness of the Mrirt highland wool.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.15rem;font-weight:500;text-transform:uppercase;letter-spacing:2px;color:#8b0000;border-bottom:1px solid #e8e8e8;padding-bottom:0.5rem;margin-top:2rem;\"\u003ePresence in the Room\u003c\/h2\u003e\n\u003cp\u003eAt \u003cstrong\u003e360 × 280 cm\u003c\/strong\u003e (10.1 m², approx. 9 × 12 ft) this is a generous extra-large room-size piece in the international 9 × 12 ft modernist format. Three contexts in which the Mrirt 9 × 12 reaches its full effect:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eModern living room:\u003c\/strong\u003e The textbook scale for a full sofa group of four to five pieces — the premium Mrirt softness makes the rug pleasant to walk on barefoot, and the multicolour palette becomes the room's chromatic centrepiece.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStately dining room:\u003c\/strong\u003e Under a long table for eight to ten, the abstract colour fields read clearly from above as a layered, contemporary foundation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOpen-plan loft:\u003c\/strong\u003e The vivid palette works as a counterweight to neutral architectural materials — raw concrete, blackened steel, pale oak — and brings a hand-knotted, painterly Berber presence into a contemporary interior.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 style=\"font-size:1.15rem;font-weight:500;text-transform:uppercase;letter-spacing:2px;color:#8b0000;border-bottom:1px solid #e8e8e8;padding-bottom:0.5rem;margin-top:2rem;\"\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:1rem 0;\"\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;width:35%;\"\u003e\u003cstrong\u003eLine\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003eDjoharian Design — Mrirt Premium Line\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e\u003cstrong\u003eProvenance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003eBeni Ourain, Mrirt region, Middle Atlas, Morocco\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e\u003cstrong\u003eQuality\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003eMrirt premium — finer knot density, exceptionally soft highland wool\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003eFree abstract colour-field composition, contemporary Moroccan idiom\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e\u003cstrong\u003eWeave\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003eHand-knotted Berber technique\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e100% highland wool\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e\u003cstrong\u003ePile height\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003eapprox. 2.5–4 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e360 × 280 cm (approx. 9 × 12 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e\u003cstrong\u003eArea\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e10.1 m² (extra-large room size)\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e\u003cstrong\u003eColours\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003eCream ground with brick red, sky blue, brown, ochre and mustard, plus a deep aubergine field\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003eNew, unused\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003e\u003cstrong\u003eUnderfloor heating\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;border-bottom:1px solid #f0f0f0;\"\u003eSuitable\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:0.6rem 0;\"\u003e\u003cstrong\u003eReference\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:0.6rem 0;\"\u003e#16173\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2 style=\"font-size:1.15rem;font-weight:500;text-transform:uppercase;letter-spacing:2px;color:#8b0000;border-bottom:1px solid #e8e8e8;padding-bottom:0.5rem;margin-top:2rem;\"\u003eResponsible Sourcing\u003c\/h2\u003e\n\u003cp\u003eDjoharian is a \u003cstrong\u003eLabel STEP certified dealer\u003c\/strong\u003e for fair-trade knotted rugs — a commitment to dignified working conditions and against child labour in rug production. \u003ca href=\"https:\/\/label-step.org\/dealers\/djoharian-teppiche\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#8b0000;\"\u003eVisit the Label STEP entry for Djoharian Teppiche →\u003c\/a\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.15rem;font-weight:500;text-transform:uppercase;letter-spacing:2px;color:#8b0000;border-bottom:1px solid #e8e8e8;padding-bottom:0.5rem;margin-top:2rem;\"\u003eDjoharian — Five Decades of Oriental Rug Expertise\u003c\/h2\u003e\n\u003cp\u003eWith roots in the Grand Carpet Bazaar of Tehran and more than five decades of experience in the international rug trade, Djoharian has specialised in fine Persian, antique and designer rugs since \u003cstrong\u003e1967\u003c\/strong\u003e. The family knowledge, passed down through generations from the heart of the Oriental rug world, anchors every piece in our collection.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size:1.15rem;font-weight:500;text-transform:uppercase;letter-spacing:2px;color:#8b0000;border-bottom:1px solid #e8e8e8;padding-bottom:0.5rem;margin-top:2rem;\"\u003eService and Delivery\u003c\/h2\u003e\n\u003cp\u003eEvery piece is expertly inspected in our atelier in Lohr am Main, professionally washed and shipped with a \u003cstrong\u003ecertificate of authenticity\u003c\/strong\u003e. We offer secure and fast worldwide shipping, fully insured, and personal consultation in our showroom or by video call.\u003c\/p\u003e\n\n\u003cdiv style=\"text-align:center;margin-top:2.5rem;padding-top:1.5rem;border-top:1px solid #e8e8e8;font-size:0.75rem;letter-spacing:2px;text-transform:uppercase;color:#8b0000;\"\u003e\n  Hand-Knotted in Morocco  |  Mrirt Premium Wool  |  Label STEP Certified\n\u003c\/div\u003e\n\n\u003cp style=\"text-align:center;font-style:italic;color:#888;margin-top:1.5rem;font-size:0.9rem;\"\u003eDjoharian — Antique and Bespoke Oriental Rugs since 1967.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Djoharian Design","offers":[{"title":"Default Title","offer_id":44429461586187,"sku":"16173","price":3172.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/16173-moroccan-berber-rug-djoharian-9-x-12-ft-00.jpg?v=1687026016","url":"https:\/\/the-rug-merchant.com\/en-gb\/products\/beni-ourain-mrirt-berber-rug-9x12-multicolor-16173","provider":"Djoharian","version":"1.0","type":"link"}