{"product_id":"zemmour-moroccan-berber-rug-red-gold-3x7-14166","title":"Vintage Zemmour Moroccan Berber Rug 7 × 3 ft (202 × 102 cm) Tribal Red | 14166","description":"\u003cdiv style=\"max-width:800px;margin:0 auto;padding:25px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#222;line-height:1.6;\"\u003e\n\u003cdiv style=\"text-align:center;padding:30px 0 25px;border-bottom:1px solid #e5e5e5;margin-bottom:30px;\"\u003e\n\u003cdiv style=\"font-size:0.75rem;letter-spacing:3px;color:#8b0000;text-transform:uppercase;margin-bottom:12px;\"\u003eVintage Zemmour Berber · Middle Atlas · c. 1980s\u003c\/div\u003e\n\u003ch1 style=\"font-size:1.6rem;font-weight:300;text-transform:uppercase;letter-spacing:2px;margin:0 0 15px;\"\u003eVintage Zemmour Moroccan Berber Rug\u003cbr\u003e202 × 102 cm · Deep Red, Saffron \u0026amp; Ivory\u003c\/h1\u003e\n\u003cp style=\"font-style:italic;color:#555;margin:0;\"\u003eA deep-red field organised into rows of changing tribal symbols, hand-knotted in wool by Zemmour Berber weavers of the Middle Atlas — a graphic vintage village piece.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eProvenance and Tribal Heritage\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eZemmour\u003c\/strong\u003e are a Berber tribal confederation of the Middle Atlas mountains in Morocco, traditionally settled between Meknes and Rabat. Zemmour weavers have produced rugs for generations in a distinctive idiom — saturated red grounds, bold graphic symbols and disciplined linear borders — one of the most architecturally readable of the Moroccan Berber design families, particularly valued by contemporary interior designers.\u003c\/p\u003e\n\u003cp\u003eThis piece was hand-knotted by Zemmour Berber weavers in the \u003cstrong\u003eMiddle Atlas region of Morocco\u003c\/strong\u003e around the 1980s, from \u003cstrong\u003ehighland wool\u003c\/strong\u003e on a wool foundation, in a full knotted pile (not a flatweave). It is a genuine \u003cstrong\u003ecollector's village piece\u003c\/strong\u003e in very good vintage condition.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eColour and Composition\u003c\/h2\u003e\n\u003cp\u003eThe composition is a \u003cstrong\u003esampler-style field\u003c\/strong\u003e on a deep red ground, divided by fine latticed dividing lines into a grid of compartments. Each horizontal row carries a different \u003cstrong\u003egeometric tribal symbol\u003c\/strong\u003e — eight-pointed stars, diagonal crosses, lozenges and diamonds, “H” glyphs, stylised scorpion and plant forms, triangle-and-pennant shapes, small stepped diamonds and crosses. The field is framed by a \u003cstrong\u003erunning triangle (saw-tooth) border\u003c\/strong\u003e of saffron, ivory and black pennants on red. The palette pairs the \u003cstrong\u003edeep red ground\u003c\/strong\u003e with \u003cstrong\u003esaffron-orange, ivory, soft pink and black\u003c\/strong\u003e, with touches of mustard — the graphic Zemmour vocabulary in confident village colour.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003ePresence in the Room\u003c\/h2\u003e\n\u003cp\u003eAt \u003cstrong\u003e202 × 102 cm (2.1 m²)\u003c\/strong\u003e this is a focused small-format piece. Three contexts in which it reaches its full effect:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModern living room:\u003c\/strong\u003e The graphic red field pairs particularly well with mid-century furniture, raw wood and natural materials.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHallway or entrance:\u003c\/strong\u003e The elongated format and bold symbol vocabulary welcome visitors with clear, confident craft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBedroom accent:\u003c\/strong\u003e Beside or at the foot of a bed in a room with warm lighting, the saturated red becomes a quiet, structural focal point.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:15px 0;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;width:35%;color:#666;\"\u003eSize\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e202 × 102 cm (7 × 3 ft) · 2.1 m²\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eOrigin\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eZemmour, Berber tribes of the Middle Atlas, Morocco\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003ePile material\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHand-spun highland wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eFoundation\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eWool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eTechnique\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHand-knotted pile\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDesign\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eSampler field of tribal symbols in rows, saw-tooth triangle border\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eColours\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eDeep red, saffron-orange, ivory, soft pink, black, mustard\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eAge\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eVintage, c. 1980s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eCondition\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eVery good vintage condition; professionally inspected and washed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eUnderfloor heating\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eSuitable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eResponsible Origin · Label STEP\u003c\/h2\u003e\n\u003cp\u003eDjoharian is a certified partner of \u003ca href=\"https:\/\/label-step.org\/dealers\/djoharian-teppiche\/\" target=\"_blank\" rel=\"noopener\"\u003eLabel STEP\u003c\/a\u003e, the international fair-trade organisation for hand-knotted rugs. STEP audits production conditions on the ground — wages, working environment, no child labour — and tracks pieces from loom to dealer.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eDjoharian — Since 1967\u003c\/h2\u003e\n\u003cp\u003eOur family business was founded in 1967, with roots in the Grand Carpet Bazaar of Tehran — five decades of trade and connoisseurship behind every piece we offer.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eService\u003c\/h2\u003e\n\u003cp\u003eSecure and fast worldwide shipping, fully insured. Each piece is professionally inspected, washed and shipped with a certificate of authenticity. We are available for any questions on placement, care, or comparable pieces.\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;border-top:1px solid #e5e5e5;margin-top:40px;padding-top:25px;\"\u003e\u003cdiv style=\"color:#8b0000;font-size:0.8rem;letter-spacing:2px;text-transform:uppercase;\"\u003eSince 1967  |  Grand Carpet Bazaar Tehran  |  Label STEP Certified  |  Worldwide Shipping\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Djoharian Collection","offers":[{"title":"Default Title","offer_id":33289463464069,"sku":"14166","price":352.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/products\/14166-zemmour-vintage-rug-00.jpg?v=1585497370","url":"https:\/\/the-rug-merchant.com\/en-gb\/products\/zemmour-moroccan-berber-rug-red-gold-3x7-14166","provider":"Djoharian","version":"1.0","type":"link"}