{"product_id":"beni-mguild-moroccan-berber-rug-vintage-6x14-15673","title":"Vintage Beni Mguild Moroccan Berber Rug 6 × 14 ft (435 × 190 cm) | 15673","description":"\u003cdiv style=\"max-width:800px;margin:0 auto;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#222;line-height:1.6;padding:25px;\"\u003e\n\n\u003cheader style=\"text-align:center;margin-bottom:40px;border-bottom:1px solid #ddd;padding-bottom:30px;\"\u003e\n\u003cp style=\"color:#8b0000;font-size:0.75rem;letter-spacing:3px;text-transform:uppercase;margin:0 0 15px;\"\u003eDjoharian Collection · Beni Mguild · Middle Atlas\u003c\/p\u003e\n\u003ch1 style=\"font-weight:300;text-transform:uppercase;letter-spacing:2px;font-size:1.6rem;margin:0;\"\u003eVintage Beni Mguild Berber Rug\u003cbr\u003e435 × 190 cm · Magenta \u0026amp; Purple\u003c\/h1\u003e\n\u003c\/header\u003e\n\n\u003ch3\u003eProvenance and Tribal Heritage\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eBeni Mguild\u003c\/strong\u003e are one of the great Berber tribal confederations of Morocco's \u003cstrong\u003eMiddle Atlas mountains\u003c\/strong\u003e. Their rugs are hand-knotted by Berber women on simple upright looms, most often in compact household formats sized for the spaces in which they were originally used. At \u003cstrong\u003e435 × 190 cm\u003c\/strong\u003e, this piece is genuinely rare: the long, narrow proportion only emerges when the weaver has the space — and the time — to commit to a single extended composition, and the structural integrity to support a piece of this length on a village loom.\u003c\/p\u003e\n\n\u003cp\u003eThis piece was hand-knotted by Berber weavers in the \u003cstrong\u003eBeni Mguild region of the Middle Atlas, Morocco\u003c\/strong\u003e between approximately \u003cstrong\u003e1970 and 1990\u003c\/strong\u003e, entirely in \u003cstrong\u003e100% hand-spun sheep's wool\u003c\/strong\u003e in both pile and foundation — the traditional Berber wool-on-wool construction. The thick, plush pile carries the soft hand and quiet warmth that defines authentic Atlas weaving. The composition follows the Beni Mguild abstract diamond lattice that runs the full length of the field, drawn freely rather than mathematically — each lozenge a small individual variation.\u003c\/p\u003e\n\n\u003ch3\u003eColour and Composition\u003c\/h3\u003e\n\u003cp\u003eThe palette is what sets this Beni Mguild apart: a \u003cstrong\u003edeep, saturated magenta-to-purple field\u003c\/strong\u003e, the rich berry tone that the Atlas weavers traditionally draw from \u003cstrong\u003ecochineal\u003c\/strong\u003e, the natural dye prized for its luminous depth. The colour is alive with \u003cstrong\u003eabrash\u003c\/strong\u003e — the gentle horizontal striations that arise when hand-spun, naturally dyed wool is woven in small batches — shifting between fuchsia, plum and softer lilac-greige in the diamond drawing. The free-form lattice gives the long format a clear visual rhythm, while the vivid natural colour makes the rug a genuine statement piece.\u003c\/p\u003e\n\n\u003ch3\u003ePresence in the Room\u003c\/h3\u003e\n\u003cp\u003eAt \u003cstrong\u003e435 × 190 cm (6.2 × 14.3 ft), 8.3 m²\u003c\/strong\u003e this is a large-format piece in a rare elongated proportion. Three contexts in which the long Beni Mguild reaches its full effect:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong living room or loft corridor:\u003c\/strong\u003e the elongated 435 cm length is ideal as an anchor for a long sofa group or as the visual spine of an open-plan loft, where the saturated colour becomes the focal point.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHallway or open spine of a modern apartment:\u003c\/strong\u003e the format and the vivid palette welcome visitors with confidence; the diamond lattice reads as a sustained visual rhythm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBedroom lengthwise:\u003c\/strong\u003e placed alongside a king-size bed, the long Beni Mguild becomes a soft tactile foundation with a bold, characterful palette.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eProvenance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eBeni Mguild, Middle Atlas, Morocco\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eAbstract diamond lattice, freely drawn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eWeave\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eHand-knotted, Berber technique\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eMaterial (pile)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e100% hand-spun sheep's wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eMaterial (foundation)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e100% wool (warp and weft, tribal wool-on-wool construction)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e435 × 190 cm (approx. 6 × 14 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eArea\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e8.3 m² (large format, long gallery proportion)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eEra\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eVintage, approx. 1970–1990\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eColours\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eMagenta to purple, cochineal-dyed, with abrash and softer lilac-greige in the drawing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eGood vintage condition with attractive patina, professionally washed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eUnderfloor heating\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eSuitable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003e\u003cstrong\u003eReference\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003e#15673\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eLabel STEP — Responsible Sourcing\u003c\/h3\u003e\n\u003cp\u003eDjoharian is a \u003cstrong\u003eLabel STEP certified dealer\u003c\/strong\u003e for fair-trade knotted rugs — a commitment to dignified working conditions and against child labour in rug production. \u003ca href=\"https:\/\/label-step.org\/dealers\/djoharian-teppiche\/\" target=\"_blank\" rel=\"noopener\"\u003eVisit the Label STEP entry for Djoharian Teppiche →\u003c\/a\u003e\u003c\/p\u003e\n\n\u003ch3\u003eDjoharian — Specialists in Fine Hand-Knotted Rugs\u003c\/h3\u003e\n\u003cp\u003eFounded in 1967, with roots in the Grand Carpet Bazaar of Tehran and more than five decades of experience in the international rug trade.\u003c\/p\u003e\n\n\u003ch3\u003eService and Delivery\u003c\/h3\u003e\n\u003cp\u003eEvery piece in the Djoharian Collection is expertly inspected in our atelier in Lohr am Main, professionally washed and shipped with a \u003cstrong\u003ecertificate of authenticity\u003c\/strong\u003e. Secure and fast worldwide shipping, fully insured, and personal consultation in our showroom or by video call.\u003c\/p\u003e\n\n\u003cfooter style=\"text-align:center;border-top:1px solid #ddd;padding-top:25px;margin-top:35px;color:#8b0000;font-size:0.75rem;letter-spacing:2px;text-transform:uppercase;\"\u003e\n\u003cspan\u003eSince 1967\u003c\/span\u003e  |  \u003cspan\u003eGrand Carpet Bazaar Tehran\u003c\/span\u003e  |  \u003cspan\u003eLabel STEP Certified\u003c\/span\u003e\n\u003c\/footer\u003e\n\n\u003c\/div\u003e\n","brand":"Djoharian Collection","offers":[{"title":"Default Title","offer_id":53117126312203,"sku":"15673","price":3568084.0,"currency_code":"KRW","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/15673-beni-mguild-rug-0.jpg?v=1778858498","url":"https:\/\/the-rug-merchant.com\/en-kr\/products\/beni-mguild-moroccan-berber-rug-vintage-6x14-15673","provider":"Djoharian","version":"1.0","type":"link"}