{"product_id":"heriz-vintage-rug-red-blue-beige-4x7-10484","title":"Vintage Heriz Rug 4 × 7 ft (213 × 122 cm) Red Blue Beige | 10484","description":"\u003cdiv style=\"max-width:800px;margin:0 auto;padding:25px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#222;line-height:1.6;\"\u003e\n\u003cdiv style=\"text-align:center;padding:30px 0 25px;border-bottom:1px solid #e5e5e5;margin-bottom:30px;\"\u003e\n\u003cdiv style=\"font-size:0.75rem;letter-spacing:3px;color:#8b0000;text-transform:uppercase;margin-bottom:12px;\"\u003eDjoharian Collection · Vintage Heriz\u003c\/div\u003e\n\u003ch1 style=\"font-size:1.6rem;font-weight:300;text-transform:uppercase;letter-spacing:2px;margin:0 0 15px;\"\u003eVintage Heriz Rug\u003cbr\u003e213 × 122 cm · Red, Blue \u0026amp; Beige\u003c\/h1\u003e\n\u003cp style=\"font-style:italic;color:#555;margin:0;\"\u003eHand-knotted highland wool in the classical Azeri vocabulary of madder red, indigo and beige — woven in northwestern Iran approximately seventy years ago.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eProvenance and Knotting Tradition\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHeriz\u003c\/strong\u003e is a small town in the highlands of northwestern Iran, in the historic Azeri-speaking region near the Caucasus border. The town and its surrounding villages have produced rugs for centuries, but the modern Heriz vocabulary — bold geometric medallions, stepped corner spandrels, broad architectural borders — took shape in the late 19th century and has remained one of the most architecturally readable design families in the entire Persian canon. International architects and interior designers have favoured Heriz pieces for over a hundred years precisely because the design holds its own beside strong contemporary furniture rather than competing with it.\u003c\/p\u003e\n\u003cp\u003eThis piece was hand-knotted in \u003cstrong\u003eHeriz, Iran\u003c\/strong\u003e, approximately \u003cstrong\u003eseventy years ago\u003c\/strong\u003e, from \u003cstrong\u003e100% highland wool on a cotton foundation\u003c\/strong\u003e. The highland wool of the Heriz region is notably high in natural lanolin, which gives the surface its characteristic silken sheen and natural resistance to staining. The composition follows the classical Heriz idiom — a stepped geometric medallion anchors the field, with bold corner spandrels and a clear, architectural border. The \u003cstrong\u003eabrash\u003c\/strong\u003e — those soft, natural variations in colour that arise from hand-spun wool and natural dyes — reads through the surface as a hallmark of authentic vintage construction.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eColour and Composition\u003c\/h2\u003e\n\u003cp\u003eThe palette pairs warm \u003cstrong\u003emadder red\u003c\/strong\u003e with deep \u003cstrong\u003eindigo\u003c\/strong\u003e and quiet \u003cstrong\u003ebeige\u003c\/strong\u003e grounds — the classical Azeri triad. Seven decades of life have softened the original saturations into a balanced, slightly muted register that reads as natural and grown rather than freshly produced. A composition designed for an interior that values craft and lived patina.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003ePresence in the Room\u003c\/h2\u003e\n\u003cp\u003eAt \u003cstrong\u003e213 × 122 cm (2.6 m²)\u003c\/strong\u003e this is a generous medium room-size piece. Three contexts in which the vintage Heriz reaches its full effect:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModern loft or city apartment:\u003c\/strong\u003e The geometric architecture pairs particularly well with raw concrete, blackened steel, oak and leather — a piece that adds craft and warmth to a deliberately reduced interior.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLibrary or study:\u003c\/strong\u003e Beside a writing desk or beneath a reading chair, the stepped medallion reads as a clear architectural axis in a room of books and panelling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStately bedroom:\u003c\/strong\u003e Beside or at the foot of a bed in a room with darker wood furniture and warm lighting, the madder red and indigo become a quiet anchor of colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:15px 0;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;width:35%;color:#666;\"\u003eDimensions\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e213 × 122 cm (4 × 7 ft) · 2.6 m²\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eProvenance\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHeriz, Azeri region, northwestern Iran\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDesign\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eStepped geometric medallion with bold corner spandrels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eWeave\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHand-knotted, Persian knot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eMaterial (pile)\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e100% highland wool, naturally rich in lanolin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eMaterial (foundation)\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e100% cotton warp and weft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eEra\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eVintage, approx. 70 years old\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eColours\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eMadder red, indigo, beige, with natural abrash\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eCondition\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eVery good vintage condition, professionally inspected and washed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eUnderfloor heating\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eSuitable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eReference\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eSKU 10484\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eResponsible Sourcing · Label STEP\u003c\/h2\u003e\n\u003cp\u003eDjoharian is a \u003cstrong\u003eLabel STEP certified dealer\u003c\/strong\u003e for fair-trade knotted rugs — a commitment to dignified working conditions and against child labour in rug production. \u003ca href=\"https:\/\/label-step.org\/dealers\/djoharian-teppiche\/\" target=\"_blank\" rel=\"noopener\"\u003eVisit the Label STEP entry for Djoharian Teppiche →\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eDjoharian — Since 1967\u003c\/h2\u003e\n\u003cp\u003eWith roots in the Grand Carpet Bazaar of Tehran and more than five decades of experience in the international rug trade, Djoharian has specialised in antique, designer and collector rugs since \u003cstrong\u003e1967\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eService and Delivery\u003c\/h2\u003e\n\u003cp\u003eEvery piece in the Djoharian Collection is expertly inspected in our atelier in Lohr am Main, professionally washed and shipped with a \u003cstrong\u003ecertificate of authenticity\u003c\/strong\u003e. Secure and fast worldwide shipping, fully insured, and personal consultation in our showroom or by video call.\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;border-top:1px solid #e5e5e5;margin-top:40px;padding-top:25px;\"\u003e\u003cdiv style=\"color:#8b0000;font-size:0.8rem;letter-spacing:2px;text-transform:uppercase;\"\u003eSince 1967  |  Grand Carpet Bazaar Tehran  |  Label STEP Certified\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Djoharian Collection","offers":[{"title":"Default Title","offer_id":31619364421765,"sku":"10484","price":1425432.0,"currency_code":"KRW","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/products\/10484-heriz-vintage-rug-00.jpg?v=1578933530","url":"https:\/\/the-rug-merchant.com\/en-kr\/products\/heriz-vintage-rug-red-blue-beige-4x7-10484","provider":"Djoharian","version":"1.0","type":"link"}