{"product_id":"loribaft-atash-rug-148x195-madder-red-41164433","title":"Loribaft Atash Rug 5 × 6 ft (148 × 195 cm) Madder Red Hand-Knotted Wool | 41164433","description":"\u003cdiv style=\"max-width:800px;margin:0 auto;padding:25px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#222;line-height:1.6;\"\u003e\n\u003cdiv style=\"text-align:center;padding:30px 0 25px;border-bottom:1px solid #e5e5e5;margin-bottom:30px;\"\u003e\n\u003cdiv style=\"font-size:0.75rem;letter-spacing:3px;color:#8b0000;text-transform:uppercase;margin-bottom:12px;\"\u003eDjoharian Collection · Loribaft Atash · Modern Persian Gabbeh\u003c\/div\u003e\n\u003ch1 style=\"font-size:1.6rem;font-weight:300;text-transform:uppercase;letter-spacing:2px;margin:0 0 15px;\"\u003eLoribaft Atash Rug\u003cbr\u003e148 × 195 cm · Madder Red\u003c\/h1\u003e\n\u003cp style=\"font-style:italic;color:#555;margin:0;\"\u003eA finely knotted Loribaft in a deep madder-red gradient — hand-woven from Persian highland wool with natural plant dyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eLoribaft Atash — A Refined Gabbeh in Madder Red\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eLoribaft\u003c\/strong\u003e is the refined cousin of the \u003cstrong\u003eGabbeh\u003c\/strong\u003e: a contemporary interpretation of the traditional nomadic Persian rug, with a tighter weave, finer wool and clearer compositional discipline. \u003cstrong\u003eAtash\u003c\/strong\u003e denotes the especially fine Loribaft grade — a higher knot density that allows the crisp, disciplined border rows seen here. This piece carries a deep madder-red gradient across a quiet open field, framed by narrow geometric bands with small, sparing accents. The colour is built entirely from natural plant-based pigments on Persian highland wool, giving the surface its living abrash and depth.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003ePresence in the Room\u003c\/h2\u003e\n\u003cp\u003eAt 148 × 195 cm (2.9 m²) this is a focused small-to-medium format. Three contexts in which the Loribaft Atash reaches its full effect:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiving room accent:\u003c\/strong\u003e In front of a sofa or beneath a coffee table, the madder-red gradient grounds a contemporary space with warmth and presence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBedroom anchor:\u003c\/strong\u003e At the foot of a bed, the dense wool surface and saturated palette add tactile depth and visual focus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHome office or studio:\u003c\/strong\u003e Against architectural materials, the quiet geometric border becomes a clear textile counterpoint.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:15px 0;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;width:35%;color:#666;\"\u003eSize\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e148 × 195 cm (5 × 6 ft) · 2.9 m²\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eOrigin\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eLoribaft, Persia (Iran)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eMaterial\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e100 % Persian highland wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDyes\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eNatural plant-based pigments\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eTechnique\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHand-knotted, fine Loribaft (Atash) weave\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDesign\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eMadder-red gradient with narrow geometric border\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eColours\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eMadder red, ruby, brick, rust, bordeaux\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eCondition\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eNew\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eUnderfloor heating\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eSuitable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eReference\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e#41164433\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eResponsible Origin · Label STEP\u003c\/h2\u003e\n\u003cp\u003eDjoharian is a certified partner of \u003ca href=\"https:\/\/label-step.org\/dealers\/djoharian-teppiche\/\" target=\"_blank\" rel=\"noopener\"\u003eLabel STEP\u003c\/a\u003e, the international fair-trade organisation for hand-knotted rugs.\u003c\/p\u003e\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eDjoharian — Since 1967\u003c\/h2\u003e\n\u003cp\u003eOur family business was founded in 1967, with roots in the Grand Carpet Bazaar of Tehran. Five decades of trade and connoisseurship inform every piece we offer.\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;border-top:1px solid #e5e5e5;margin-top:40px;padding-top:25px;\"\u003e\u003cdiv style=\"color:#8b0000;font-size:0.8rem;letter-spacing:2px;text-transform:uppercase;\"\u003eSince 1967  |  Grand Carpet Bazaar Tehran  |  Label STEP Certified\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Djoharian Collection","offers":[{"title":"Default Title","offer_id":51373113114891,"sku":"41164433","price":2500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/164433-Loribaft-Atash-Rug-Teppich-Tapis-00.jpg?v=1754043920","url":"https:\/\/the-rug-merchant.com\/en-om\/products\/loribaft-atash-rug-148x195-madder-red-41164433","provider":"Djoharian","version":"1.0","type":"link"}