{"product_id":"edelgrund-contemporary-designer-rug-5x7-blue-pink-14679","title":"Edelgrund Contemporary Designer Rug 4.9 × 6.8 ft (208 × 152 cm) Blue Multicolour | 14679","description":"\u003cdiv style=\"max-width:800px;margin:0 auto;padding:25px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#222;line-height:1.6;\"\u003e\n\n\u003cdiv style=\"text-align:center;padding:30px 0 25px;border-bottom:1px solid #e5e5e5;margin-bottom:30px;\"\u003e\n  \u003cdiv style=\"font-size:0.75rem;letter-spacing:3px;text-transform:uppercase;color:#8b0000;margin-bottom:12px;\"\u003eEdelgrund · Contemporary Designer Edition\u003c\/div\u003e\n  \u003ch1 style=\"font-size:1.6rem;font-weight:300;text-transform:uppercase;letter-spacing:2px;margin:0 0 15px;\"\u003eEdelgrund Contemporary Designer Rug\u003cbr\u003e208 × 152 cm · Abstract Blue, Red \u0026amp; Gold\u003c\/h1\u003e\n  \u003cp style=\"font-style:italic;color:#555;margin:0;\"\u003eHand-spun highland wool, dyed with vegetable pigments — a contemporary design line built on traditional Persian hand-knotting.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eProvenance and Designer Heritage\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eEdelgrund Contemporary Edition\u003c\/strong\u003e is a fine designer line that brings traditional Persian hand-knotting into a contemporary design language. The pieces are \u003cstrong\u003ehand-knotted in Persia (Iran)\u003c\/strong\u003e by experienced weavers in the workshop tradition, but the design vocabulary belongs to the present: abstracted landscape fields, free linework, and a quieter overall structure than the classical Persian idiom.\u003c\/p\u003e\n\u003cp\u003eThis piece is built from \u003cstrong\u003efinest hand-spun highland wool\u003c\/strong\u003e, coloured with \u003cstrong\u003e100% natural, vegetable-based dyes\u003c\/strong\u003e — the same plant-based pigments that have given Persian rugs their characteristic depth and durability for centuries. It is a contemporary, one-of-a-kind designer piece, conceived for modern interiors built around natural materials and clean architectural lines.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eColour and Composition\u003c\/h2\u003e\n\u003cp\u003eThe composition reads as an \u003cstrong\u003eabstract horizon\u003c\/strong\u003e: a softly striated \u003cstrong\u003egrey-blue ground\u003c\/strong\u003e crossed by two deep \u003cstrong\u003eindigo bands\u003c\/strong\u003e, with a rising field of vertical lines in \u003cstrong\u003ered, coral, gold-saffron and ivory\u003c\/strong\u003e climbing from the lower edge like reeds or light on water. Small red and gold square accents are scattered across the upper field. The hand-spun wool gives the colour a living, modulated quality — each line varies subtly along its length, the mark of a genuine hand-knotted piece rather than a printed design.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003ePresence in the Room\u003c\/h2\u003e\n\u003cp\u003eAt \u003cstrong\u003e208 × 152 cm (3.2 m²)\u003c\/strong\u003e this is a compact room-size piece in the overlap between small and medium. Three contexts in which the Edelgrund reaches its full effect:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eModern living room:\u003c\/strong\u003e Anchoring a compact sofa group, the abstract palette adds a statement of contemporary craftsmanship to interiors in linen, oak or concrete.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCreative workspace:\u003c\/strong\u003e In a studio or design office, the modern vocabulary reads as a deliberate aesthetic decision — a piece chosen by someone with a developed visual language.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePenthouse or loft:\u003c\/strong\u003e In a minimalist interior, the rug functions as a chromatic anchor between architectural elements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:15px 0;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;width:35%;color:#666;\"\u003eManufacturer\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eEdelgrund\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDesign line\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eEdelgrund Contemporary Edition\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eOrigin\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHand-knotted in Persia (Iran), workshop production\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eWeave\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHand-knotted, fine designer quality\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eMaterial (pile)\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e100% hand-spun highland wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eMaterial (warp \u0026amp; weft)\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e100% cotton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDyes\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e100% natural, vegetable-based pigments\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDimensions\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e208 × 152 cm (approx. 4.9 × 6.8 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eArea\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e3.2 m² (small–medium overlap)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eEra\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eContemporary production, new, unused\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eColours\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eGrey-blue ground, indigo, red, coral, gold-saffron, ivory\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eUnderfloor heating\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eSuitable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eReference\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e#14679\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eResponsible Sourcing · Label STEP\u003c\/h2\u003e\n\u003cp\u003eDjoharian is a \u003cstrong\u003eLabel STEP certified dealer\u003c\/strong\u003e for fair-trade knotted rugs — a commitment to dignified working conditions and against child labour in rug production. \u003ca href=\"https:\/\/label-step.org\/dealers\/djoharian-teppiche\/\" target=\"_blank\" rel=\"noopener\"\u003eVisit the Label STEP entry for Djoharian Teppiche →\u003c\/a\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eDjoharian — Since 1967\u003c\/h2\u003e\n\u003cp\u003eWith roots in the Grand Carpet Bazaar of Tehran and more than five decades of experience in the international rug trade, Djoharian has specialised in fine Persian, antique and designer rugs since \u003cstrong\u003e1967\u003c\/strong\u003e. Each piece in our collection is selected and vetted with the family knowledge passed down from the heart of the Persian rug world.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eService and Delivery\u003c\/h2\u003e\n\u003cp\u003eEvery piece in the Djoharian Collection is expertly inspected in our atelier in Lohr am Main, professionally washed and shipped with a \u003cstrong\u003ecertificate of authenticity\u003c\/strong\u003e. We offer secure and fast worldwide shipping, fully insured, and personal consultation in our showroom or by video call.\u003c\/p\u003e\n\n\u003cdiv style=\"text-align:center;border-top:1px solid #e5e5e5;margin-top:40px;padding-top:25px;\"\u003e\n  \u003cdiv style=\"color:#8b0000;font-size:0.8rem;letter-spacing:2px;text-transform:uppercase;\"\u003eSince 1967  |  Vegetable Dyes  |  Hand-Knotted in Persia  |  Label STEP Certified\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Djoharian Collection","offers":[{"title":"Default Title","offer_id":33373923311749,"sku":"14679","price":8620.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/products\/14679-40.jpg?v=1588538053","url":"https:\/\/the-rug-merchant.com\/en-qa\/products\/edelgrund-contemporary-designer-rug-5x7-blue-pink-14679","provider":"Djoharian","version":"1.0","type":"link"}