{"product_id":"fine-nain-rug-beige-ivory-203x132-16601","title":"Fine Nain Rug 4 × 7 ft (203 × 132 cm) Beige Ivory | 16601","description":"\u003cdiv style=\"max-width:800px;margin:0 auto;padding:25px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#222;line-height:1.6;\"\u003e\n\n\u003cdiv style=\"text-align:center;padding:30px 0 25px;border-bottom:1px solid #e5e5e5;margin-bottom:30px;\"\u003e\n  \u003cdiv style=\"font-size:0.75rem;letter-spacing:3px;color:#8b0000;text-transform:uppercase;margin-bottom:12px;\"\u003eDjoharian Collection\u003c\/div\u003e\n  \u003ch1 style=\"font-size:1.6rem;font-weight:300;text-transform:uppercase;letter-spacing:2px;margin:0 0 15px;\"\u003eFine Nain Rug\u003cbr\u003e203 × 132 cm · Beige \u0026amp; Ivory\u003c\/h1\u003e\n  \u003cp style=\"font-style:italic;color:#555;margin:0;\"\u003eA finely hand-knotted Nain in new wool with silk-highlighted detail — a soft beige and ivory palette in the classic Nain manner.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eOrigin and Weaving Tradition\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eNain rug\u003c\/strong\u003e comes from the town of Nain, at the western edge of the great central desert of Iran, near Isfahan. Although Nain only began producing pile rugs in the twentieth century, it rapidly became one of the most respected names in fine weaving — closely related in drawing and refinement to the Isfahan school, but with its own restrained, light palette. Nain is celebrated for very high knot density and for the use of \u003cstrong\u003esilk to outline the central medallion, the spandrels and the principal motifs\u003c\/strong\u003e, which catches the light against the soft wool ground.\u003c\/p\u003e\n\u003cp\u003eThis piece is hand-knotted in \u003cstrong\u003efine new wool\u003c\/strong\u003e — soft, lustrous lambswool — with \u003cstrong\u003esilk highlights\u003c\/strong\u003e picking out the finer detail, on a cotton foundation.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eColour and Composition\u003c\/h2\u003e\n\u003cp\u003eThe rug is worked in a quiet, elegant \u003cstrong\u003ebeige and ivory\u003c\/strong\u003e palette, the hallmark of Nain, typically lifted by fine accents of soft blue. A \u003cstrong\u003ecentral medallion\u003c\/strong\u003e with delicate floral tracery sits on an open ground, framed by a finely drawn border. The silk highlights give the design a gentle sheen that shifts with the light, while the wool ground keeps the whole composition soft and warm underfoot.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003ePresence in the Room\u003c\/h2\u003e\n\u003cp\u003eAt \u003cstrong\u003e203 × 132 cm (2.7 m²)\u003c\/strong\u003e this is a versatile small-to-medium format. Three settings in which it comes into its own:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLiving room:\u003c\/strong\u003e in front of a sofa or beneath a coffee table, the light palette opens up a room and brings a note of fine Persian craftsmanship.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBedroom:\u003c\/strong\u003e beside or at the foot of a bed, the soft wool pile and gentle colours suit a calm, restful space.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStudy or reception:\u003c\/strong\u003e the fineness of the knotting and the silk highlights reward close viewing in a study, a home office or an entrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:15px 0;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;width:35%;color:#666;\"\u003eDimensions\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e203 × 132 cm (4 × 7 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eOrigin\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eNain, central Iran (near Isfahan)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eWeave\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eHand-knotted, very fine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eMaterial (pile)\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eWool with silk highlights\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eMaterial (warp)\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e100% cotton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eDesign\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eCentral medallion with floral tracery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eColours\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eBeige and ivory, with fine accents\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eEra\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eTwentieth century\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eUnderfloor heating\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003eSuitable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;color:#666;\"\u003eReference\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border-bottom:1px solid #eee;\"\u003e#16601\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eResponsible Sourcing · Label STEP\u003c\/h2\u003e\n\u003cp\u003eDjoharian is a \u003cstrong\u003eLabel STEP certified dealer\u003c\/strong\u003e for fair-trade knotted rugs — a commitment to dignified working conditions and against child labour in rug production. \u003ca href=\"https:\/\/label-step.org\/dealers\/djoharian-teppiche\/\" target=\"_blank\" rel=\"noopener\"\u003eVisit the Label STEP entry for Djoharian Teppiche →\u003c\/a\u003e\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eDjoharian — Since 1967\u003c\/h2\u003e\n\u003cp\u003eFounded in 1967, with roots in the Grand Carpet Bazaar of Tehran and more than five decades of experience in the international rug trade. Each piece is carefully selected, inspected and presented with the documentation a discerning buyer expects.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#8b0000;font-size:1.15rem;font-weight:400;letter-spacing:1px;text-transform:uppercase;margin-top:35px;\"\u003eService and Delivery\u003c\/h2\u003e\n\u003cp\u003eEvery piece in the Djoharian Collection is expertly inspected in our atelier in Lohr am Main, professionally washed and shipped with a \u003cstrong\u003ecertificate of authenticity\u003c\/strong\u003e. Secure and fast worldwide shipping, fully insured, and personal consultation in our showroom or by video call.\u003c\/p\u003e\n\n\u003cdiv style=\"text-align:center;border-top:1px solid #e5e5e5;margin-top:40px;padding-top:25px;\"\u003e\n  \u003cdiv style=\"color:#8b0000;font-size:0.8rem;letter-spacing:2px;text-transform:uppercase;\"\u003eSince 1967  |  Grand Carpet Bazaar Tehran  |  Label STEP Certified\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Djoharian Collection","offers":[{"title":"Default Title","offer_id":53128207073547,"sku":"16601","price":11112.0,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/16601-nain-mit-seide-203x132-0.jpg?v=1779353848","url":"https:\/\/the-rug-merchant.com\/en-sa\/products\/fine-nain-rug-beige-ivory-203x132-16601","provider":"Djoharian","version":"1.0","type":"link"}