Luxury Rugs NYC, LA, Miami & Aspen | 5-Star 1stdibs Dealer Since 2013

Heritage & Spatial Curation

The Art of the Foundation:
Why a Rug Defines the Soul of a Room



Tribeca Manhattan Loft Design with Djoharian Collection Rug
Defining space in a Manhattan loft: The "Mazandaran Roxane Kilim" provides the necessary visual gravity.

"A room without a rug is like a painting without a canvas. It lacks the essential layer that transforms architecture into an environment."

In high-end interior design, the rug is far more than a finishing touch—it is the architectural anchor. It provides the necessary structure and depth that a bare floor simply cannot offer. A meticulously chosen rug absorbs sound, creates zones of intimacy, and gives the eye a place to rest. It is the invisible thread that weaves together furniture, light, and space into a cohesive, livable masterpiece.

At Djoharian, we believe that true luxury begins where the foot touches the floor.

A Legacy of Curation

Since 1967, our mission has been to curate rugs that serve as silent storytellers. As a verified 1stdibs dealer with a 5-star rating, we represent a global standard of excellence. Each piece in our collection is selected not just for its aesthetic, but for its ability to bring warmth, character, and permanence to the modern American home.

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Curating for the American Landscape

The Mountain Modern: Aspen & Bozeman

Mountain Modern Interior Design with Djoharian Silk Solid Rug

In the expansive ranches of the West, the challenge is scale. High ceilings and vast windows require rugs with monumental presence. Our large-scale silk and wool masterpieces provide the visual weight needed to ground soaring architecture, turning cold spaces into sanctuaries of "Alpine Chic."

Our large-scale Japandi-inspired masterpieces, crafted from raw wool and shimmering silk, bring the necessary tactile depth to ground airy, high-ceilinged spaces.

Along the sun-drenched corridors of California and the Pacific Northwest, the challenge is light and fluidity. Expansive glass walls and open-plan layouts require rugs that offer more than just coverage—they need to provide a soulful, organic pulse. Our large-scale Japandi-inspired masterpieces, crafted from raw wool and shimmering silk, bring the necessary tactile depth to ground airy, high-ceilinged spaces. They transform the vast transparency of West Coast architecture into intimate, serene sanctuaries of 'Coastal Zen' and organic warmth." Organic textures for Beverly Hills villas and Lake Oswego lakeside homes in Japandi or Scandinavian look.

The Costal Caribbean Style with a Ocean Silk Rug

Our 'Ocean Silk' masterpieces, hand-knotted with a luminous luster, act as a bridge between the elements. They capture the shifting Caribbean light, offering a sophisticated shimmer that mirrors the gentle movement of water.
In the sun-bleached estates of Palm Beach and the vibrant coastal retreats of the Bahamas, the design philosophy is defined by the horizon. These spaces, where the boundary between the azure sky and the sea dissolves, require an interior foundation that breathes. Our 'Ocean Silk' masterpieces, hand-knotted with a luminous luster, act as a bridge between the elements. They capture the shifting Caribbean light, offering a sophisticated shimmer that mirrors the gentle movement of water. In a setting of high ceilings and tropical air, these large-scale rugs provide the essential textural weight to anchor airy rooms, transforming a bright villa into an oasis of 'Coastal Serenity' and effortless elegance.



Palatial Scale: For those seeking truly monumental foundations, our 25-foot masterpieces offer a level of grandeur that defines the estate lifestyle.

Palatial Scale: For those seeking truly monumental foundations, our 25-foot masterpieces offer a level of grandeur that defines the estate lifestyle.
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The Essential Foundation

Invest in a piece that offers more than just aesthetic value. Invest in structure, intimacy, and the soul of your home. Curated for longevity. Crafted for generations.

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