Persian Rugs London | Bespoke Silk Carpets & Afghan Rugs
Curating London’s
Most Refined Residences

Where ancient Persian artistry meets the sophisticated interiors of Mayfair and Chelsea. Discover a collection curated for the true connoisseur.
The Sovereign’s Choice: A Royal Passion for the Orient

The British fascination with Persian and Indian rugs found its most influential patron in Queen Victoria. Her admiration for the intricate craftsmanship of the East transformed the aesthetic of the British Empire. This royal endorsement is most famously captured in the breathtaking Durbar Room at Osborne House, for which she commissioned monumental carpets that mirrored the grandeur of her reign.

Her legacy lives on today within the walls of the Victoria and Albert Museum, an institution that rose from the Great Exhibition she championed. For the modern London collector, walking through the V&A’s textile galleries—home to the world-renowned Ardabil Carpet—is a reminder that a fine rug for the living room, drawing room or dining room is not merely decor, but a piece of documented history.
Curated Provenances
The Silk Standard
Qum Silk Rugs

Unrivaled intricacy for London's most elegant master suites and wall displays.
The Aristocrat
The Tabriz Heritage
A timeless rug for the living room, balancing structural grace with historic motifs.
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The Tribal Soul
Afghan Artistry
Durable, wool-rich carpets for the dining room, ethically sourced from Afghanistan.

Bespoke Artistry for Modern Residences
London’s architectural landscape is a unique blend of heritage and avant-garde. From the sprawling penthouses of Canary Wharf to the high-ceilinged galleries of Marylebone, standard dimensions often fail to capture the true potential of a space. For the discerning client, we offer a specialized bespoke rug service that mirrors the precision of a Savile Row tailor-made suit.
Custom-Made Dimensions
Unique floor plans require custom-made rugs. We collaborate with master weavers to create pieces that fit your room’s specific geometry with millimetre precision.
Tailor-Made Aesthetics
Our tailor-made approach allows you to influence the colour palette and material composition, ensuring your Modern carpet harmonizes perfectly with your interior design.
Whether you seek an oversized statement piece or a subtle silk rug for a contemporary study, our bespoke London service ensures that the rug you choose is as unique as the residence it inhabits.
The Djoharian Collection ships internationally and rugs from our collection are usually delivered within 2 - 4 working days within UK / EU.