Serving the Rug World Since 1967
At The Djoharian Collection, we don’t just sell rugs; we curate heritage.
For over half a century, our family’s passion for authentic craftsmanship has led us across the globe, sourcing the finest hand-knotted masterpieces for discerning clients, interior designers, and collectors.
When you choose a piece from the The Djoharian Collection, you are not just buying a floor covering—you are investing in the soul of your home.
Our Philosophy: Sustainability by Nature. In an era of mass-produced synthetics, we remain committed to the purity of materials. Every rug in our collection is crafted from 100% renewable virgin wool and natural fibers like silk, mohair, alpaca or cashmere. We strictly reject plastic-based yarns, focusing instead on the biodegradable beauty and self-cleaning properties of high-quality sheep wool. Our rugs are built to last generations and, while they require professional care, they are designed to be "washable" by experts to maintain their luster for a lifetime.
Curated Collections: From Antique Souls to Modern Icons
Every unique piece is hand-picked by us for its structural integrity and artistic value.
Your Vision, Our Loom: Bespoke Custom Rugs
Beyond our curated archive, we bridge the gap between tradition and your individual vision. Our Custom Made service allows you to become the architect of your own floor. We translate your specific interior requirements—be it a special size for a Manhattan loft or a unique color palette for a London townhouse—into a hand-knotted reality. Our expertise in interior design ensures that your bespoke rug becomes a foundational piece of art, tailored specifically to your space.
Ethics & Craftsmanship
Quality is inseparable from responsibility. We are dedicated to Fair Trade production, ensuring that the master artisans who knot our rugs work in dignified conditions. By choosing Djoharian, you support a circular economy of craftsmanship that values human skill and environmental integrity over industrial speed.
„My name is Karl-Heinz Ahmad Djoharian, and I believe in the power of the unique. At The Djoharian Collection, we understand that a rug is the ultimate expression of interior design—it is the soul of a space. Since 1967, our family has rejected mass production in favor of refined, sustainable materials and the world’s finest craftsmanship. While I personally curate each vintage rarity, our bespoke commissions are an exclusive partnership: we work closely with both private clients and interior designers to transform a bespoke vision into a one-of-a-kind reality.“
Your Vision, Our Loom: The Ultimate Bespoke Experience Creating a custom rug with The Rug Merchant is a collaborative journey where your interior aspirations meet our centuries-old craftsmanship. We don’t just take orders; we develop the foundation of your room, ensuring your personal aesthetic remains our highest priority.
"Your Vision, Hand-Knotted: The Bespoke Atelier"
Beyond our curated vintage collection, we offer a premier bespoke service for those seeking a truly individual statement. Whether you require a specific architectural format or a unique texture in Pure Silk, Mohair, or Highland Wool, we translate your design into a hand-knotted masterpiece.
See how
Perfect Proportions: A Guide to Rug Sizing
„The Art of Placement: Scaling Your Space.“
„A rug is the architectural foundation of a room. Whether you are defining an intimate Dining Room setting, grounding a grand Living Room, or seeking a soft transition for your Bedroom, the right scale is paramount.
artisanal exploration
The Japandi Collection: Refined Minimalism
A curated fusion of East and West, where the functional simplicity of Scandinavian design meets the soulful aesthetics of Japanese Wabi-Sabi. These hand-knotted masterpieces focus on organic textures and a muted palette, offering a serene foundation for the sophisticated contemporary interior.
Persian Rugs
The Persian Rug Collection
"A Curated Heritage of the Loom" Our collection spans the most prestigious weaving centers of the Orient—from Qum and Isfahan to the bold, geometric strength of Heriz and Sarouk. Whether you seek the floral elegance of Tabriz and Kerman or the classic authenticity of Kashan weaves, our gallery offers genuine, hand-knotted treasures that bring centuries of tradition into the modern home.
Fierce Artistry: The Sacred Tiger Collection
„The Iconography of the Wild: Tibetan Tiger Designs.“
„Bold, symbolic, and deeply rooted in tradition – the Tiger Rug is more than a floor covering; it is a legendary statement of power and protection. Originally crafted for meditation and high-ranking officials, our collection reimagines this ancient Tibetan iconography for the modern collector.
Impressive Rooms
Timeless Souls: Hand-Picked Vintage Rugs with a Story to Tell.
„Discover our curated selection of genuine vintage masterpieces. From the tribal motifs of Anatolia to the refined elegance of Persian workshops, each rug is hand-selected for its structural integrity and unique patina. Pure wool, natural dyes, and a lifetime of character.“
Bespoke Rug Making
Custom design for your next rug? Yes - please!
We are specialized in making bespoke rugs in design an material as our clients demand.
Perfectly YOU
Get the perfect rug
We produce the perfect rug, tailored for your rooms needs. Custom size, custom colors, many materials to select from. At no extra charge. Contact our specialists.
